Culture Jamming - Definition and Examples

Culture Jamming s Culture jamming is the practice of disrupting the mundane nature of everyday life and the status quo with surprising, often comical or satirical acts or artworks. The practice was popularized by the anti-consumerist organization Adbusters, which often uses it to force those who encounter their work to question the presence and influence of advertising and consumerism in our lives. In particular, culture jamming often asks us to reflect on the pace and volume at which we consume and the unquestioned role that the consumption of goods plays in our lives, despite the many human and environmental costs of global mass production. Key Takeaways: Culture Jamming Culture jamming refers to the creation of images or practices that force viewers to question the status quo.Culture jamming disrupts social norms and is often used as a tool for social change. Activists have used culture jamming to raise awareness of issues including sweatshop labor, sexual assault on college campuses, and police brutality. The Critical Theory Behind Culture Jamming Culture jamming often involves the use of a meme that revises or plays off of a commonly recognized symbol of a corporate brand (such as Coca-Cola, McDonalds, Nike, and Apple, to name just a few). The meme is typically designed to call into question the brand image and values attached to the corporate logo, to question the consumer relationship to the brand, and to illuminate harmful actions on the part of the corporation. For example, when Apple launched the iPhone 6 in 2014, the Hong Kong-based Students and Scholars Against Corporate Misbehavior (SACOM) staged a protest at a Hong Kong Apple Store where they unfurled a large banner that featured the image of the new device sandwiched between the words, iSlave. Harsher than harsher. Still made in sweatshops. The practice of culture jamming is inspired by the critical theory of the Frankfurt School, which focused on the power of mass media and advertising to shape and direct our norms, values, expectations, and behavior  through unconscious and subconscious tactics. By subverting the image and values attached to a corporate brand, the memes deployed in culture jamming aim to produce feelings of shock, shame, fear, and ultimately anger in the viewer, because it is these emotions that lead to social change and political action. Sometimes, culture jamming uses a meme or a public performance to critique the norms and practices of social institutions or to question political assumptions that lead to inequality or injustice. The artist Banksy is a notable example of this type of culture jamming. Here, well examine some recent cases that do the same. Emma Sulkowicz and Rape Culture Emma Sulkowicz launched her performance piece and senior thesis project Mattress Performance: Carry That Weight at Columbia University in New York City  in September  2014, as a way to draw critical attention to the universitys mishandling of disciplinary proceedings for her alleged rapist, and its mishandling of sexual assault cases in general. Speaking about her performance and her experience of rape, Emma told the Columbia Spectator that the piece is designed to take her private experience of rape and shame in the aftermath of her attack into the public sphere and  to physically evoke the psychological weight she has carried since the alleged attack.  Emma vowed to carry the weight in public until her alleged rapist was expelled or left campus. This never happened, so Emma and supporters of the cause carried her mattress throughout her graduation ceremony. Emmas daily performance not only brought  her alleged assault  into the public sphere, it also jammed the notion  that sexual assault and its consequences are private matters, and illuminated the reality that they are often  hidden from view by the shame and fear that survivors experience. Refusing to suffer in silence and in private, Emma made  her fellow students, faculty, administrators, and staff at Columbia face the reality of sexual assault on college campuses by making the matter visible with her performance. In sociological terms, Emmas performance served to vanish the taboo on acknowledging and discussing the widespread problem of sexual violence by disrupting the social norms of daily campus behavior. She brought rape culture into sharp focus on Columbias campus, and in society in general. Emma received a heap of media coverage for her culture jamming performance piece, and fellow students and alumni of Columbia joined her in carrying the weight on a daily basis. Of the social and political power of her work and the widespread media attention it received, Ben Davis of ArtNet, the leader in global news about the art world, wrote, I can hardly think of an artwork in recent memory that justifies the belief that art can still help  lead a conversation  in quite the way  Mattress Performance  already has. Black Lives Matter and Justice for Michael Brown At the same time that Emma was carrying that weight around Columbias campus, halfway across the country in St. Louis, Missouri, protesters creatively demanded  justice for 18-year-old Michael Brown, an unarmed Black man  who was killed by a Ferguson, MO police officer Darren Wilson on August 9, 2014. Wilson had at that point yet to be charged with a crime, and since the killing occurred, Ferguson, a predominantly Black city  with a predominantly white police force and a history of police harassment and brutality,  had been raked by daily and nightly protests. Just as intermission concluded during a performance of  Requiem  by Johannes Brahms by the St. Louis Symphony on October 4, a racially diverse group of singers stood from their seats, one by one, singing the classic Civil Rights anthem, Which Side Are You On? In a beautiful and haunting performance, protesters addressed the predominantly white audience with the songs titular question, and implored, Justice for Mike Brown is justice for us all. In a recorded video of the event, some audience members look on disapprovingly while many clapped for the singers. Protesters dropped banners  from the balcony commemorating Michael Browns life  during the performance  and chanted Black lives matter! as they peacefully exited the symphony hall at the conclusion of the song. The surprising, creative, and beautiful nature of this culture jamming protest made it particularly effective. The protesters capitalized on the presence of a quiet and attentive audience to disrupt the norm of audience  silence and stillness  and instead made  the audience the site of a politically engaged performance. When social norms are disrupted in spaces in which they are usually strictly obeyed, we tend to quickly take notice and focus on the disruption, which makes this form of culture jamming successful. Further, this performance disrupts the privileged comfort that members of a symphony audience enjoy, given that they are primarily white and wealthy, or at least middle class. The performance was an effective way of reminding people who are not burdened by racism that the community in which they live is currently under assault by it in physical, institutional, and ideological ways  and that, as members of that community, they have a responsibility to fight those for ces. Both of these performances, by Emma Sulkowicz and the St. Louis protesters, are examples of culture jamming at its best. They surprise those who bear witness to them with their disruption of social norms, and in doing so, call those very norms, and the validity of the institutions that organize them  into question. Each offers a timely and deeply important  commentary on troubling social problems  and forces us to confront that which is more conveniently swept aside. This matters because viscerally confronting the social problems of our day is an important step in the direction of meaningful social change.

Culture Jamming - Definition and Examples

Culture Jamming s Culture jamming is the practice of disrupting the mundane nature of everyday life and the status quo with surprising, often comical or satirical acts or artworks. The practice was popularized by the anti-consumerist organization Adbusters, which often uses it to force those who encounter their work to question the presence and influence of advertising and consumerism in our lives. In particular, culture jamming often asks us to reflect on the pace and volume at which we consume and the unquestioned role that the consumption of goods plays in our lives, despite the many human and environmental costs of global mass production. Key Takeaways: Culture Jamming Culture jamming refers to the creation of images or practices that force viewers to question the status quo.Culture jamming disrupts social norms and is often used as a tool for social change. Activists have used culture jamming to raise awareness of issues including sweatshop labor, sexual assault on college campuses, and police brutality. The Critical Theory Behind Culture Jamming Culture jamming often involves the use of a meme that revises or plays off of a commonly recognized symbol of a corporate brand (such as Coca-Cola, McDonalds, Nike, and Apple, to name just a few). The meme is typically designed to call into question the brand image and values attached to the corporate logo, to question the consumer relationship to the brand, and to illuminate harmful actions on the part of the corporation. For example, when Apple launched the iPhone 6 in 2014, the Hong Kong-based Students and Scholars Against Corporate Misbehavior (SACOM) staged a protest at a Hong Kong Apple Store where they unfurled a large banner that featured the image of the new device sandwiched between the words, iSlave. Harsher than harsher. Still made in sweatshops. The practice of culture jamming is inspired by the critical theory of the Frankfurt School, which focused on the power of mass media and advertising to shape and direct our norms, values, expectations, and behavior  through unconscious and subconscious tactics. By subverting the image and values attached to a corporate brand, the memes deployed in culture jamming aim to produce feelings of shock, shame, fear, and ultimately anger in the viewer, because it is these emotions that lead to social change and political action. Sometimes, culture jamming uses a meme or a public performance to critique the norms and practices of social institutions or to question political assumptions that lead to inequality or injustice. The artist Banksy is a notable example of this type of culture jamming. Here, well examine some recent cases that do the same. Emma Sulkowicz and Rape Culture Emma Sulkowicz launched her performance piece and senior thesis project Mattress Performance: Carry That Weight at Columbia University in New York City  in September  2014, as a way to draw critical attention to the universitys mishandling of disciplinary proceedings for her alleged rapist, and its mishandling of sexual assault cases in general. Speaking about her performance and her experience of rape, Emma told the Columbia Spectator that the piece is designed to take her private experience of rape and shame in the aftermath of her attack into the public sphere and  to physically evoke the psychological weight she has carried since the alleged attack.  Emma vowed to carry the weight in public until her alleged rapist was expelled or left campus. This never happened, so Emma and supporters of the cause carried her mattress throughout her graduation ceremony. Emmas daily performance not only brought  her alleged assault  into the public sphere, it also jammed the notion  that sexual assault and its consequences are private matters, and illuminated the reality that they are often  hidden from view by the shame and fear that survivors experience. Refusing to suffer in silence and in private, Emma made  her fellow students, faculty, administrators, and staff at Columbia face the reality of sexual assault on college campuses by making the matter visible with her performance. In sociological terms, Emmas performance served to vanish the taboo on acknowledging and discussing the widespread problem of sexual violence by disrupting the social norms of daily campus behavior. She brought rape culture into sharp focus on Columbias campus, and in society in general. Emma received a heap of media coverage for her culture jamming performance piece, and fellow students and alumni of Columbia joined her in carrying the weight on a daily basis. Of the social and political power of her work and the widespread media attention it received, Ben Davis of ArtNet, the leader in global news about the art world, wrote, I can hardly think of an artwork in recent memory that justifies the belief that art can still help  lead a conversation  in quite the way  Mattress Performance  already has. Black Lives Matter and Justice for Michael Brown At the same time that Emma was carrying that weight around Columbias campus, halfway across the country in St. Louis, Missouri, protesters creatively demanded  justice for 18-year-old Michael Brown, an unarmed Black man  who was killed by a Ferguson, MO police officer Darren Wilson on August 9, 2014. Wilson had at that point yet to be charged with a crime, and since the killing occurred, Ferguson, a predominantly Black city  with a predominantly white police force and a history of police harassment and brutality,  had been raked by daily and nightly protests. Just as intermission concluded during a performance of  Requiem  by Johannes Brahms by the St. Louis Symphony on October 4, a racially diverse group of singers stood from their seats, one by one, singing the classic Civil Rights anthem, Which Side Are You On? In a beautiful and haunting performance, protesters addressed the predominantly white audience with the songs titular question, and implored, Justice for Mike Brown is justice for us all. In a recorded video of the event, some audience members look on disapprovingly while many clapped for the singers. Protesters dropped banners  from the balcony commemorating Michael Browns life  during the performance  and chanted Black lives matter! as they peacefully exited the symphony hall at the conclusion of the song. The surprising, creative, and beautiful nature of this culture jamming protest made it particularly effective. The protesters capitalized on the presence of a quiet and attentive audience to disrupt the norm of audience  silence and stillness  and instead made  the audience the site of a politically engaged performance. When social norms are disrupted in spaces in which they are usually strictly obeyed, we tend to quickly take notice and focus on the disruption, which makes this form of culture jamming successful. Further, this performance disrupts the privileged comfort that members of a symphony audience enjoy, given that they are primarily white and wealthy, or at least middle class. The performance was an effective way of reminding people who are not burdened by racism that the community in which they live is currently under assault by it in physical, institutional, and ideological ways  and that, as members of that community, they have a responsibility to fight those for ces. Both of these performances, by Emma Sulkowicz and the St. Louis protesters, are examples of culture jamming at its best. They surprise those who bear witness to them with their disruption of social norms, and in doing so, call those very norms, and the validity of the institutions that organize them  into question. Each offers a timely and deeply important  commentary on troubling social problems  and forces us to confront that which is more conveniently swept aside. This matters because viscerally confronting the social problems of our day is an important step in the direction of meaningful social change.

Culture Jamming - Definition and Examples

Culture Jamming s Culture jamming is the practice of disrupting the mundane nature of everyday life and the status quo with surprising, often comical or satirical acts or artworks. The practice was popularized by the anti-consumerist organization Adbusters, which often uses it to force those who encounter their work to question the presence and influence of advertising and consumerism in our lives. In particular, culture jamming often asks us to reflect on the pace and volume at which we consume and the unquestioned role that the consumption of goods plays in our lives, despite the many human and environmental costs of global mass production. Key Takeaways: Culture Jamming Culture jamming refers to the creation of images or practices that force viewers to question the status quo.Culture jamming disrupts social norms and is often used as a tool for social change. Activists have used culture jamming to raise awareness of issues including sweatshop labor, sexual assault on college campuses, and police brutality. The Critical Theory Behind Culture Jamming Culture jamming often involves the use of a meme that revises or plays off of a commonly recognized symbol of a corporate brand (such as Coca-Cola, McDonalds, Nike, and Apple, to name just a few). The meme is typically designed to call into question the brand image and values attached to the corporate logo, to question the consumer relationship to the brand, and to illuminate harmful actions on the part of the corporation. For example, when Apple launched the iPhone 6 in 2014, the Hong Kong-based Students and Scholars Against Corporate Misbehavior (SACOM) staged a protest at a Hong Kong Apple Store where they unfurled a large banner that featured the image of the new device sandwiched between the words, iSlave. Harsher than harsher. Still made in sweatshops. The practice of culture jamming is inspired by the critical theory of the Frankfurt School, which focused on the power of mass media and advertising to shape and direct our norms, values, expectations, and behavior  through unconscious and subconscious tactics. By subverting the image and values attached to a corporate brand, the memes deployed in culture jamming aim to produce feelings of shock, shame, fear, and ultimately anger in the viewer, because it is these emotions that lead to social change and political action. Sometimes, culture jamming uses a meme or a public performance to critique the norms and practices of social institutions or to question political assumptions that lead to inequality or injustice. The artist Banksy is a notable example of this type of culture jamming. Here, well examine some recent cases that do the same. Emma Sulkowicz and Rape Culture Emma Sulkowicz launched her performance piece and senior thesis project Mattress Performance: Carry That Weight at Columbia University in New York City  in September  2014, as a way to draw critical attention to the universitys mishandling of disciplinary proceedings for her alleged rapist, and its mishandling of sexual assault cases in general. Speaking about her performance and her experience of rape, Emma told the Columbia Spectator that the piece is designed to take her private experience of rape and shame in the aftermath of her attack into the public sphere and  to physically evoke the psychological weight she has carried since the alleged attack.  Emma vowed to carry the weight in public until her alleged rapist was expelled or left campus. This never happened, so Emma and supporters of the cause carried her mattress throughout her graduation ceremony. Emmas daily performance not only brought  her alleged assault  into the public sphere, it also jammed the notion  that sexual assault and its consequences are private matters, and illuminated the reality that they are often  hidden from view by the shame and fear that survivors experience. Refusing to suffer in silence and in private, Emma made  her fellow students, faculty, administrators, and staff at Columbia face the reality of sexual assault on college campuses by making the matter visible with her performance. In sociological terms, Emmas performance served to vanish the taboo on acknowledging and discussing the widespread problem of sexual violence by disrupting the social norms of daily campus behavior. She brought rape culture into sharp focus on Columbias campus, and in society in general. Emma received a heap of media coverage for her culture jamming performance piece, and fellow students and alumni of Columbia joined her in carrying the weight on a daily basis. Of the social and political power of her work and the widespread media attention it received, Ben Davis of ArtNet, the leader in global news about the art world, wrote, I can hardly think of an artwork in recent memory that justifies the belief that art can still help  lead a conversation  in quite the way  Mattress Performance  already has. Black Lives Matter and Justice for Michael Brown At the same time that Emma was carrying that weight around Columbias campus, halfway across the country in St. Louis, Missouri, protesters creatively demanded  justice for 18-year-old Michael Brown, an unarmed Black man  who was killed by a Ferguson, MO police officer Darren Wilson on August 9, 2014. Wilson had at that point yet to be charged with a crime, and since the killing occurred, Ferguson, a predominantly Black city  with a predominantly white police force and a history of police harassment and brutality,  had been raked by daily and nightly protests. Just as intermission concluded during a performance of  Requiem  by Johannes Brahms by the St. Louis Symphony on October 4, a racially diverse group of singers stood from their seats, one by one, singing the classic Civil Rights anthem, Which Side Are You On? In a beautiful and haunting performance, protesters addressed the predominantly white audience with the songs titular question, and implored, Justice for Mike Brown is justice for us all. In a recorded video of the event, some audience members look on disapprovingly while many clapped for the singers. Protesters dropped banners  from the balcony commemorating Michael Browns life  during the performance  and chanted Black lives matter! as they peacefully exited the symphony hall at the conclusion of the song. The surprising, creative, and beautiful nature of this culture jamming protest made it particularly effective. The protesters capitalized on the presence of a quiet and attentive audience to disrupt the norm of audience  silence and stillness  and instead made  the audience the site of a politically engaged performance. When social norms are disrupted in spaces in which they are usually strictly obeyed, we tend to quickly take notice and focus on the disruption, which makes this form of culture jamming successful. Further, this performance disrupts the privileged comfort that members of a symphony audience enjoy, given that they are primarily white and wealthy, or at least middle class. The performance was an effective way of reminding people who are not burdened by racism that the community in which they live is currently under assault by it in physical, institutional, and ideological ways  and that, as members of that community, they have a responsibility to fight those for ces. Both of these performances, by Emma Sulkowicz and the St. Louis protesters, are examples of culture jamming at its best. They surprise those who bear witness to them with their disruption of social norms, and in doing so, call those very norms, and the validity of the institutions that organize them  into question. Each offers a timely and deeply important  commentary on troubling social problems  and forces us to confront that which is more conveniently swept aside. This matters because viscerally confronting the social problems of our day is an important step in the direction of meaningful social change.

Marketing communication 2 Essay Example | Topics and Well Written Essays - 750 words

Marketing communication 2 - Essay Example The empowerment of the customers with respect to the availability of information was really understandable by the case of the departmental store of a friend of mine that was seriously affected because of the improper marketing communication. The departmental store of the friend was performing well within the periphery of the expectations in the couple of years since inception but soon it started to exhibit poor performance. The sales revenue was severely hit. External experts, those were employed by the store, investigated and observed that the failure of the firm even though it maintained quality goods and services, was primarily because of the lack of the marketing initiatives and rusty performance of the marketing department. The departmental store basically targeted the middle income groups and middle aged families especially those where both of the spouses were working. In order to meet the needs of the working customers, the departmental stores remained open for all round the clock, seven days a week. Also, the store provided facilities like home delivery of the purchased items free of charge at the convenient hours along with online purchasing. The store also aimed to grab the lower income strata of the society as it proposed and implemented various sales promotion methods. The goals and the objectives of the marketing communication plan would essentially be to reinstate the departmental store with its glory and pride in the city of its existence. Also, the marketing communication plan would essentially aim to make target customers aware about the various sales promotional offers and schemes and increase the footfalls and thereby to increase the revenue. The marketing communication plan should be such that it inculcates the various mechanisms of effective marketing communication. The decision to visit the store and purchase from the store should be depicted as that of high involvement as per FCB Grid Model and the schemes and

How Globalisation Complicates the Process of Business Management and Essay

How Globalisation Complicates the Process of Business Management and Yet Increases Profitability - Essay Example On the other hand, globalisation is inevitably associated with the changes in competitive dynamics, which necessitate the creation and implementation of new business strategies and lead to profound shifts in management consciousness at a global scale. How globalisation drives profitability and complicates business management in international banking is a difficult question. The current state of research into the effects and implications of globalisation for business management and profitability is rather scarce. The main goal of this research is to analyse primary and secondary information in regards to the changes in profitability and business practices as a result of globalisation and internationalisation in the banking sector. Research aims and objectives The main research question is â€Å"how globalisation complicates global banking business and yet increases overall profitability for stakeholders and promoters for global banking enterprises†. ... of globalisation on business management practices; Understand how globalisation raises profitability; Estimate the mechanisms behind globalisation, profitability, and management practices in the banking sector. Literature review The current state of research provides a wealth of information about globalisation and its implications for various economic processes. Much of what was written and said about globalisation revolves around the topic of macroeconomic policies, financial internationalisation, and the shifts in competitive dynamics. However, contemporary scholars display increased interest toward the issues of globalisation and its effects on profitability and business management in organisations. Recent studies and research findings provide useful information about how globalisation affects businesses and decision-making processes in the new, global reality. The significance of the relationship between globalisation and management practices cannot be underestimated. More often than not, globalisation in management reflects through the development and implementation of the universal global standards of professional decision-making. In this context, international accounting and financial standards are among the most frequently discussed topics in professional literature. Beke (2010) suggests that the adoption of international financial standards by firms leads to better profitability and improved quality of accounting practices and decisions in organisations. Furthermore, harmonisation and standardisation of management practices are the most regular consequences of using international financial standards by firms (Beke 2010). Ultimately, it is due to the use of international financial/ accounting standards that businesses spend less time and money managing their